Rue du jour - 1977

It all began there, 45 years ago. François Pain captured the first years of the famous address.

The video opens with some rare images of Les Halles hole. François Pain filmed rue du jour in its natural habitat in 1977. It is where agnès b. sets its firts boutique, which was way more than that. "We had our house for the night, it was our day house" Agnès likes to recall. This address still exists, and is welcoming the masculine boutique now.

Article