Endowment fund

The endowment fund “Agnès Troublé dite agnès b.” was created in 2009 as a structure for the sponsorship, partnership and philanthropic projects carried out by the agnès b. brand and by Agnès herself, for more than 40 years. It is financed by Agnès personally.

The endowment fund is used in three main areas that are dear to Agnès: supporting humanitarian causes, supporting art and culture, and protecting the environment.

Supporting humanitarian and community projects

agnès b.’s endowment fund collaborates with 25 to 40 charities and non-profit organizations each year. These organisations work all over the world in various fields: literacy, child protection, welcoming migrants and refugees, providing access to water and health services, combating HIV/AIDS, supporting isolated women and more.

The fund supports long-term actions over several years, but also responds in social and humanitarian emergencies. It helps large as well as small organisations. It thus partners with large organisations such as Fondation Abbé Pierre, Secours Populaire, and Human Rights Watch.

For example, it supported Secours Populaire’s “To be Solidaire” auction of skateboards and longboards decorated by artists. The fund also works with smaller charities, such as Ikambere, which supports women with HIV, and Le Monde en Tête, which organises writing workshops for refugees, in partnership with the organisation Kodiko.

The fund does not aim to replace public support for charities. It rather seeks to complement existing support and bring help to cultural or humanitarian organisations located outside the scope of public action.


Humanitarian products

The agnès b. brand collaborates with the endowment fund to give visibility to these humanitarian causes. In the stores, “humanitarian products” are offered for sale, whose proceeds are donated to organisations seeking to provide long-term aid to populations in danger. In buying these products, everyone can contribute to causes supported by the endowment fund.

Some products have been on offer in the stores for a very long time: in particular the red scarf against HIV/AIDS, sold since 1998 to support different charities combating HIV/AIDS, such as Solidarité Sida, Ikambere, and Actupien. Others are sold periodically, in response to an emergency situation, as is the case for the SOS Méditerranée scarf, available in stores since 2017.