agnès b., a humanitarian
"I have always believed that my life would be meaningless without social commitment.
In May 1968, I took part in all the demonstrations, helping injured people and taking them to hospital.
In the fight against AIDS, I was the first in Europe, in 1993, to distribute free condoms in my shops.
I also support environmental campaigns, such as the expeditions of the sailing ship Tara, which I bought in 2004 and whose scientific crew studies the effects of global warming.
The 21st century will be one of sharing and solidarity, or it will not be at all..."
agnès b.'s humanitarian commitments
Agnès has always been committed, both personally and through her brand, to humanitarian and charitable causes. Through her endowment fund, Agnès supports associations and NGOs working for causes close to her heart: the fight against AIDS, the fight against poor housing, support for migrants and refugees, access to water, child protection, and more.
the red scarf
In 1993, we began distributing free condoms in our stores worldwide to combat the spread of AIDS: a commitment we continue to this day.
Since 1998, a red scarf has been sold throughout the year, wool in winter and cotton in summer, in all agnès b. shops worldwide. All profits have been donated to local associations and organisations that are also fighting AIDS.
In 2024 and 2025, these profits will be donated to AIDES, the leading AIDS charity in France and Europe, which has been active in the field for 40 years. AIDES campaigns and works with the populations most vulnerable to HIV/AIDS and hepatitis to reduce new infections, support those affected in accessing care and defend their rights.
agnès b. and SOS MÉDITERRANÉE are appealing to those who share these values of humanity and solidarity and who refuse to let thousands of people die at sea.
By purchasing this badge, available in all our shops, online and at La Fab. in Paris, you are supporting the SOS MÉDITERRANÉE teams in their rescue mission.
The heart of Ukraine, designed by agnès b., is available in all our shops, online and at La Fab.
Sales of this badge will benefit Médecins du Monde, which has been working on the ground in Ukraine for several years and is currently providing essential material and medical support at the Polish and Moldovan borders.
Made in France, this brooch is modelled on the ‘Sarajevo heart’ designed in 1992 by agnès b. during the siege of Sarajevo.
The proceeds from sales were then donated to the organisation Première Urgence, which provided food and medicine to the city's inhabitants. Today, the income from sales is donated to associations working to revive the city, notably the WARM FOUNDATION.
silvery Sarajevo heart brooch
The sale of these solidarity products enabled us to raise a total of nearly €28,000 in 2024, which was donated to the listed associations.
The Agnès Troublé, known as agnès b., endowment fund was created in 2009 to structure the patronage, partnership and philanthropy initiatives carried out by the agnès b. brand and by Agnès herself for nearly 40 years. It is financed by Agnès personally. The endowment fund focuses on three areas that are dear to Agnès: supporting humanitarian and solidarity initiatives, supporting art and culture, and protecting the environment.