agnès b., who continues to create delicate yet chic and casual styles, has become a key player in establishing a "style that expresses one's heart" among Parisians.

"For me, clothes are all about feeling suitable for that person, and they are just one of the means of expression. If I can make someone feel good, be attracted, or be better. I'm happy."

Behind the brand

In 1973, agnès b. registered the brand name. The episode behind this brand name dates back to the 1960s. She worked for ELLE magazine then and had to sign the article she wrote. "I wasn't preparing. [Omitted] So I said," Just write agnès b.". When I didn't use the writer's full name, the article's signature was supposed to be that way, and I then devised the logo from my handwritten signature."