THE CODES
The snap cardigan
It is one of the most iconic pieces designed by agnès b. The snap cardigan is over 40 years old, but it’s ageless. Agnès walks us through its story.
06/09/2022
No advertising
28/04/2023
Since 1975 and the creation of the brand, agnès b. never used advertising.
"I’m a kid from May 68, its culture is ingrained in me. There was this slogan: 'advertising is stupid, advertising makes you stupid.' It spoke to me. Since I created agnès b. I’ve never used advertising. It was an echo to the perfectionism of Guy Debord, and it also reminded me of George Perec, who was a neighbour I’d run into in 1968/1970. It’s the press that made me, in a time where everybody was free. Magazines like Marie-Claire, Elle, Jardins Des Modes were already showing my clothes. Journalists clearly understood that there was something happening at 3, rue du Jour, where everything began."
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THE CODES
Agnès b. and music
A long love story.
09/07/2022
THE CODES
The Agnès b. logo
But where does this cult handwritten logo come from? Here’s the explanation.
08/09/2022
THE CODES
Agnès b., a family business
At agnès b., you often stay for a long time. Sometimes you even spend your whole life there.
10/09/2022
THE CODES
Workwear
Overalls, coveralls, painter clothes... workwear is part of Agnès' wardrobe since 1976.
23/04/2023
THE CODES
Cashmere
House's cashmere receives special treatment and comes from traditional workshops in Mongolia.
25/10/2023
THE CODES
Stripes
It is one of the house's signature. Agnès tells about her fetish stripes.
26/02/2023
THE CODES
Logos
The lizard, the point of irony or the star are emblems, which show that Agnès is not far away.
29/06/2023
THE CODES
Androgeny
A look back at one of Agnès' great ideas: men and women can share their dressing rooms.
30/11/2023
THE CODES
New York
Agnès tells about the deep relationship she has forged with this city that never sleeps.
17/08/2024
THE CODES
Denims
Agnès loves jeans and playing with denim.
19/07/2024
THE CODES
Childhood
Childhood has always been very important in agnès b.'s universe.
29/07/2024
THE CODES
Digital printing
It's an extension of her love of photography: Agnès likes her photos to come to life on clothes.
30/04/2024