clothes designed to last
agnès b.: rejecting disposability, embracing timelessness
agnès b. offers a style that is deliberately modern yet timeless. Agnès describes herself as a stylist, and the clothes she creates are meant to stand the test of time. She prefers to say simply that she aims to create beautiful clothes that make people feel good. Recently, she has spoken out publicly against disposable culture and overconsumption.
The clothes designed by Agnès remain in style. Many of these designs—whether recent or from the brand’s inception 50 years ago—have become “true icons”: the snap-button cardigan, created in 1979; the striped T-shirt; the white shirt; workwear… all of which are worn for years on end.
more than fashion: at agnès b., quality is a promise of longevity.
This commitment to style goes hand in hand with a genuine concern for quality.
The fabrics are tested for quality, which guarantees the longevity of the garments and their ability to stand the test of time. The pieces are designed to last, to become everyday companions, much more than just passing fads in your wardrobe.
"I want to make clothes that people will keep for a lifetime.
My greatest joy is seeing customers come in with an agnès b. jacket or dress from ten years ago, asking me to restore it."
quality over quantity
Since its inception, agnès b. has favoured small-scale production, choosing quality over quantity.
We limit our production by reference to around a hundred items. This approach ensures that each garment receives special care, strengthens our collaboration with our partners, and reduces our unsold stock. And if there is any: the items have always been donated, nothing is thrown away at agnès b.!
how to care for your clothes?
This booklet has been designed to help you keep your agnès b. garments looking as good as new, while caring for our planet.
